This is exciting: BMG has just took an additional massive stage toward turning into a really serious player in reside enjoyment in Germany.
Right now (September 29), the Bertelsmann-owned organization has declared that it has booked out one of Berlin’s most renowned theaters, the 1,600-seat Theater des Westens (TdW), every evening right until the conclude of 2024.
BMG claims it’s performed so to “provide a home to its escalating are living situations business”.
In individual, the tunes corporation suggests it is going to use the theater to host both of those its “growing roster of phase musicals” additionally Vegas/Broadway-type residencies from artists (à la Springsteen on Broadway).
Today’s news comes two decades soon after BMG acquired a greater part stake in nearby live new music promoter, Undercover.
BMG’s “growing roster of stage musicals” features Ku’damm 56, composed by BMG-posted songwriters Peter Plate and Ulf Leo Sommer.
That demonstrate is deemed the most effective new German language musical in decades, promoting over 200,000 tickets considering the fact that its premiere in November 2021.
Today’s announcement of BMG’s new two-12 months lease of the Theater des Westens coincides with news that tickets have absent on sale for Romeo & Julia – Liebe Ist Alles, a new musical from the team powering Ku’damm 56.
BMG CEO Hartwig Masuch reported right now: “The Theater des Westens is arguably the greatest theater in the German money.
“As a Berlin-born organization, and the only German-owned and managed worldwide player in the songs market, we are happy to make this expense in the musical lifetime of our hometown.”
Ulf Dewald, Director Operations at Phase Enjoyment GmbH, mentioned: “We are delighted to have located in BMG a renowned and formidable lover for Theater des Westens and are content to assistance the business in all advertising and marketing endeavours for its powerful artistic idea.”
In addition to hosting theater and audio displays at the theater, BMG is also doing work with fellow Bertelsmann-owned organizations to take a look at the potential for web hosting events this kind of as readings by Penguin Random Residence authors, podcast gatherings, or performances by stars from Germany’s biggest industrial broadcaster, RTL.
BMG Chief Written content Officer Dominique Casimir mentioned, “We are fully commited to earning the Theater des Westens the premier location for amusement in Berlin. Having these kinds of a prolonged lease on a venue is a initial for a songs corporation. We are setting up with two great displays – Ku’damm 56 and now Romeo & Julia – but there is a great deal additional to come.
“Bringing large-conclusion artist residencies to Berlin is a initial for Germany. We see a distinct chance for established artists who want to present a significant-close show in a wonderful venue alternatively than embarking on a standard tour.”
The TdW’s 120-year phase has in its time played host to Marlene Dietrich, Josephine Baker, legendary Russian ballet dancer Anna Pavlova, and Maria Callas.
In modern decades, it has centered on German-language productions of intercontinental strike musicals this kind of as Les Miserables, Chicago or Mamma Mia!.Tunes Small business Throughout the world