• Google Said to Place Rival Ads on YouTube to Settle EU Antitrust Without Fine
    TECHNOLOGY

    Google Said to Place Rival Ads on YouTube to Settle EU Antitrust Without Fine

    Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said. The European Commission opened a probe last year to examine whether the world’s largest provider of search and video was giving itself an unfair advantage in digital advertising by restricting rivals’ and advertisers’ access to user data. The EU competition watchdog singled out Google’s requirement that advertisers use its Ad Manager to display ads on YouTube and potential restrictions on the way in which rivals serve…