• Google, NBCUniversal Lead Bid for Netflix
    TECHNOLOGY

    Google, NBCUniversal Lead Bid for Netflix’s Ad-Supported Subscription Plan Tie-Up: Report

    Alphabet’s Google and Comcast’s NBCUniversal are leading the race for a tie-up with Netflix to help it create an advertisement-supported subscription plan, the Wall Street Journal reported on Wednesday, citing sources. Comcast’s video advertisement division, Freewheel, can help Netflix with technology to deliver ads, while NBCUniversal’s sales team can assist the streaming service provider with selling advertisements in the United States and Europe, the report added. Google, which already has a relationship with Netflix as a provider of ad-buying tools, could pursue an exclusive deal with the company, the report said. Netflix, Alphabet and Comcast did not immediately respond to Reuters’ requests for comment. Netflix said in April that inflation,…