• Business

    Adobe announces innovations for its customer data platform

    Adobe has announced innovations for its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.  As businesses across all industries adopt Adobe Real-Time CDP, Adobe is introducing customer profiles with commerce, AI powered targeting, new privacy and security tools and segment match across channels. Adobe Real-Time CDP, part of Adobe Experience Cloud, will now deliver real-time data with more than 24 trillion audience segment evaluations and over one petabyte of data processed on average per day, helping global brands deliver personalized experiences to customers in real-time. “With changing consumer expectations in the digital economy, the time to move away from third-party cookies…