Tech, booze, and golf? For guys? Groundbreaking! No, really—these are the most unexpected riffs on tried-and-true dude-wowers around.

1. 

   Johnstons of Elgin
   Men’s Cashmere Ribbed Socks
   goop, $95

   Happy feet.

   SHOP NOW

2. 

   On
   Cloud Sneaker
   goop, $139.99

   Like walking on…oh, you know.

   SHOP NOW

3. 

   Assouline
   The Impossible Collection of Cigars
   goop, $995

   Sometimes a book about cigars is just a book about cigars.

   SHOP NOW

4. 

   Burberry
   Reversible Vintage Check Thermoregulated Overshirt
   Burberry, $1,450

   A layer-friendly, infinitely cool classic.

   SHOP NOW

5. 

   Watch Gang
   Luxury Watch Club
   Watch Gang, prices vary

   A members-only club for watch lovers.

   SHOP NOW

6. 

   Globe-Trotter
   Centenary 6-Slot Watch Case
   goop, $1,745

   Time is on your side.

   SHOP NOW

7. 

   Craighill
   Desk Knife
   goop, $70

   Looking sharp.

   SHOP NOW

8. 

   Anglepoise
   Original 1227 Brass Desk Lamp
   goop, $280

   Light it up.

   SHOP NOW

9. 

   Renu Therapy
   Cold Stoic Tank
   Renu Therapy, $9,699.99

   Make Wim Hof proud.

   SHOP NOW

10. 

    Pangea
    Body Wash – Moroccan Cedar & Sandalwood
    goop, $28

    It’s the citrus rind and Australian sandalwood for us.

    SHOP NOW

11. 

    Fedeli
    Madeira Airstop Stampato Swim Trunks
    goop, $245

    How do you say “dive right in” in Italian?

    SHOP NOW

12. 

    SALTY Home
    Tide Clock
    SALTY Home, $89

    Keep an eye on the surf when you’re on dry land.

    SHOP NOW

13. 

    HMM
    Ceramic Mug
    goop, $60

    Coffee mate.

    SHOP NOW

14. 

    Cody Foster & Co.
    Six-Pack Ornament
    goop, $18

    Hang my beer.

    SHOP NOW

15. 

    goop Beauty
    GOOPGENES All-in-One Nourishing Face Cream
    goop, $98/$86 with subscription

    Leaves skin nourished and moisturized for 48 hours.

    SHOP NOW

16. 

    God’s True Cashmere
    Button-Down Shirt
    goop, $2,250

    An Italian-cashmere swap for his favorite flannel.

    SHOP NOW

17. 

    Noah Marion
    Brass Bottle Opener
    goop, $76

    That’s one way to get him to open up.

    SHOP NOW

18. 

    Grown Alchemist
    Nourishing Shampoo and Conditioner Set
    goop, $98

    A one-two punch for dull-looking hair.

    SHOP NOW

19. 

    TEMPO
    Move Plus 6-month Subscription
    goop, $695

    A clutter-free weight-training system with built-in support.

    SHOP NOW

20. 

    Arcwave
    Arcwave Ion
    goop, $199

    Designed to give the feeling of a female orgasm.

    SHOP NOW

21. 

    TASCHEN
    Star Wars Archives, Vol 1 – 40th Anniversary Edition
    goop, $30

    The force is with you.

    SHOP NOW

22. 

    goop Beauty
    G.Tox Malachite + AHA Pore Refining Tonic
    goop, $75/$68 with subscription

    An AHA moment.

    SHOP NOW

23. 

    BALMUDA
    BALMUDA The Speaker
    goop, $399

    The next best thing to live music.

    SHOP NOW

24. 

    Trova
    Trova Go portable Biometric Safe
    goop, $199

    Hides your valuables in plain sight.

    SHOP NOW

25. 

    Tom Dixon
    Tank Whiskey Decanter
    goop, $160

    Decanter? I hardly know her!

    SHOP NOW

26. 

    Tom Dixon
    Tank Whiskey Glass, Set of 2
    goop, $100

    Make it a double.

    SHOP NOW

27. 

    Graphic Image
    National Parks Atlas
    goop, $48

    National parks are just the beginning.

    SHOP NOW

28. 

    Sonic Editions
    Porsche 356 Nose, Framed Print
    goop, $379

    Because he’s a car guy.

    SHOP NOW

29. 

    goop Beauty
    GOOPGLOW Glow Lotion, 15 mL
    goop, $25

    Something he won’t have to steal from you anymore.

    SHOP NOW

30. 

    n+ Bikes
    Mercedes E-bike
    n+ Bikes, $5,800

    It’s electric.

    SHOP NOW

31. 

    Shinola
    Dominoes Set
    goop, $250

    It’s all fun and games.

    SHOP NOW

32. 

    Eleven Experience
    Heli-Skiing at Rio Palena Lodge in Chilean Patagonia
    Eleven Experience, from $5,000

    When the best powder can only be reached by helicopter.

    SHOP NOW

33. 

    Dr. Dennis Gross
    DRx SpectraLite FaceWare Pro
    goop, $435

    Uses red and blue LED light to help smooth fine lines, clear breakouts, and more.

    SHOP NOW

34. 

    Courant
    Mag2 Magnetic Charger
    goop, $150

    You’re in charge.

    SHOP NOW

35. 

    Myodetox
    Myofascial Treatment
    Myodetox, $195

    A hands-on approach to help ease bodily discomfort.

    SHOP NOW

36. 

    goop Beauty
    GOOPGLOW Cloudberry Exfoliating Jelly Cleanser
    goop, $35/$25 with subscription

    Has a soft, springy texture he’ll love.

    SHOP NOW

37. 

    Chefanie
    Gentleman’s Cocktail Napkins
    goop, $48

    Clink clink, puff puff.

    SHOP NOW

38. 

    Pappy & Company
    Bourbon Barrel-Aged Old Fashioned Cocktail Mixer
    goop, $20

    For the amateur mixologist.

    SHOP NOW

39. 

    Linus
    Roadster 7i
    goop, $998

    The wheel deal.

    SHOP NOW

40. 

    Hedley & Bennett
    Atlantic Waxman Apron
    goop, $120

    Not your average kitchen apron.

    SHOP NOW

41. 

    Edgewood Tahoe Resort
    Round of Golf
    Edgewood Tahoe Resort, prices vary

    Tee off at Tahoe’s only lakefront course.

    SHOP NOW

42. 

    Alps & Meters
    Ski Race Knit Patrol Sweater
    goop, $295

    Dress for the job you want.

    SHOP NOW

43. 

    Therabody
    Theragun Mini
    goop, $199

    It’s not the size of the Theragun; it’s the motion of the QuietForce technology.

    SHOP NOW

44. 

    goop Wellness
    why am I so effing Tired?
    goop, $90/$75 with subscription

    A mix of vitamins, nutrients, and herbs designed to support balance in an overtaxed system.*

    SHOP NOW

45. 

    Seed to Skin
    Men’s Green Ritual Kit
    goop, $335

    Three steps to supremely hydrated skin.

    SHOP NOW

46. 

    Citizen Brick
    Mini LEGO Figurines
    Citizen Brick, from $25

    Custom-printed figurines and accessories for serious blockheads.

    SHOP NOW

47. 

    Houseplant
    LP Box Set Vol. 1
    goop, $95

    High fidelity.

    SHOP NOW

48. 

    Gozney
    Roccbox Pizza Oven
    goop, $499

    The pizza party is wherever you want it to be.

    SHOP NOW

49. 

    Bolin Webb
    R1 Prestige 24-Karat Gold Razor Set
    goop, $425

    The future of shaving is now.

    SHOP NOW

50. 

    Petite Plume
    Men’s Nordic Antlers Pajama Set
    goop, $94

    Don’t sleep on these (but do sleep in them).

    SHOP NOW

51. 

    goop Wellness
    Knock Me Out
    goop, $30 for 30/$55 for 60

    Zzz.

    SHOP NOW

52. 

    Hermès
    Birkin Rock
    Hermès, $36,600

    As punk-rock as Hermès gets.

    SHOP NOW

53. 

    Caputo & Co.
    Embossed Braid Double-Wrap Bracelet
    goop, $65

    Hook, line, and sinker.

    SHOP NOW

54. 

    The Mother Lovers
    Donation
    The Mother Lovers

    A nonprofit raising awareness about maternal health in the United States.

    SHOP NOW

55. 

    Zab’s
    Zab’s Pack
    goop, $24

    Not-so-secret sauce.

    SHOP NOW

56. 

    goop Beauty
    G.Tox 5 Salt Detox Body Scrub
    goop, $45/$36 with subscription

    So he can scrub up nice.

    SHOP NOW

57. 

    Toyo Steel Company
    350 Steel Toolbox
    goop, $129

    From Japan, with love.

    SHOP NOW

58. 

    Shinola
    Slim Bifold Wallet
    goop, $225

    Your money don’t jiggle jiggle, it folds.

    SHOP NOW

59. 

    Eva Solo
    fireglobe fireplace
    goop, $499

    A new flame for your old flame.

    SHOP NOW

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.