Tim Cook suggests Apple seeks out 4 traits in new hires

Landing a work at Apple is not easy—but in accordance to CEO Tim Cook, people who have four specific traits are considerably additional probable to discover them selves in the functioning.

Talking at the College of Naples Federico II in Italy—where he acquired an honorary degree in innovation and international management—Cook told college students that it was vital for incoming staff to treatment about the entire world all over them.

“We have a group of persons in the business that really want to adjust the globe, that want to enrich people’s life, that want to leave the entire world improved than they discovered it,” he explained. “It’s that form of emotion that drives people today to do their very best get the job done and I have witnessed it come about yet again and yet again, and the outcomes are just unbelievable.”

He then delved into the precise attributes Apple seeks out in new hires, revealing that the tech large prizes 4 attributes in specific.


A major ability anybody hoping to function at Apple essential was the means to collaborate with colleagues, Cook explained to the audience in Naples final 7 days.

“We think that solid person contributors are truly vital, but two robust individuals that get the job done jointly can do wonderful get the job done, and little groups can do unbelievable issues,” he mentioned.

“So we appear for the ability to collaborate with people—the essential experience that if I share my strategy with you, that that notion will mature and get greater and be much better.”

Reiterating that distinctive viewpoints help suggestions to blossom, Prepare dinner noted that collaborative processes ended up dependable for Apple’s capacity to develop new products.

“It’s not that any person goes in a corner or a closet and figures out one thing about on their own, it’s a collaborative effort,” he explained.


Creativeness is an additional trait Apple seeks out in would-be workforce, Cook extra.

“We search for persons that think in a different way, that can look at a challenge and not be caught up in the dogma of how that difficulty has generally been seen,” he informed pupils. “And so [we look for] any individual that will type of wander close to the challenge and look at it from various angles and use their imaginative juices to appear up with methods.”


“it’s a cliché, but there are no dumb concerns,” Cook dinner said, as he explained Apple valued curiosity and sought out men and women with an inquisitive mother nature.

“Curiosity is about currently being curious about a thing to ask loads of queries, irrespective of whether you assume they’re sensible questions or dumb concerns,” he mentioned. “It’s wonderful when any individual starts to talk to thoughts as a child would, how it places force on the particular person to believe by way of the responses really deeply. And so, we look for this innate curiosity in people.”


Eventually, Cook pointed out that Apple desired persons with relevant skills to join its workforce.

“If we’re undertaking some thing in industrial style and design, we need to have somebody that appreciates industrial structure and has a skillset in it both from their college times or through their get the job done days,” he reported.

Cook dinner suggested that men and women with these 4 qualities experienced long gone on to be productive at Apple, and that the company would consequently continue on to employ the service of individuals that could provide these attributes to the table.

“Those are the issues that we glance for in people today, and it is been a quite very good formulation for us,” he said.

Having said that, he noted that accomplishing effectively at function was a two-way avenue, and that functioning in a job that remaining you unfulfilled was not a recipe for achievements.

“People have to work for a explanation larger than them selves,” he mentioned. “So you want to have a vision for a company that is about serving the customer and in some way increasing their lives. You want to do it in an moral way.”

Devoid of all those elements, he argued, no quantity of dollars would make a occupation truly worth doing.

“There’s no gravitational pull from that—the gravitational pull is generally, what are you performing for other people today?” he explained. “And with a purpose like that, it’s awesome what people today will do from a work stage of view.”

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