What Features Should You Look for in a Digital Menu Display?

When it comes to improving the customer experience in your restaurant, digital menu display screens can make a significant difference. But with so many options available, how do you know which features are essential? What should you look for when investing in these screens to make sure they meet your needs?

Digital menu displays can transform the way your business communicates with customers, increase sales, and reduce errors. However, selecting the right digital menu display for your restaurant involves more than just picking the most attractive screen. You’ll need to consider various factors, including ease of use, flexibility, and integration with your other systems. 

Let’s uncover the key features to focus on when choosing a digital menu display that fits your restaurant’s requirements.

1. Screen Size and Resolution

The screen size and resolution are the first things to consider when looking at digital menu display screens. Larger screens are typically better for restaurants with high foot traffic, where customers will need to view the menu from a distance. The resolution is equally important—look for screens with high-definition (HD) or even 4K resolution to ensure your images and text are crisp and clear.

How to Choose

• Measure the available space in your restaurant to determine the ideal screen size.
• Go for screens with HD resolution for a professional, sharp presentation.
• Consider the visibility of the display in your environment; a screen that’s too small might not be visible enough in a busy setting.

2. Touchscreen Capabilities

One of the biggest advantages of digital menu displays is the ability to incorporate interactive features. Touchscreen functionality allows customers to scroll through the menu, customise their orders, and view images or detailed descriptions of food items. This can not only enhance the dining experience but also speed up the ordering process.

How to Choose

• Ensure the screen’s touch sensitivity is high to avoid frustrating delays.
• Look for easy-to-use software that allows customers to interact with the menu with minimal effort.
• Touchscreen technology should be responsive even during high-traffic times, as slow response rates could impact customer satisfaction.

3. Remote Management and Content Updates

In a busy restaurant, manually changing the menu or pricing on digital displays can become time-consuming. Digital menu displays should allow for remote content management, meaning you can update items, prices, or promotional offers from any location without having to touch the screen itself. This feature is particularly useful for businesses that frequently change their menus or run time-sensitive promotions.

How to Choose

• Look for a digital menu system that allows easy access to the control panel via a web browser or app.
• Ensure that content updates can be scheduled so you can automatically change items at a set time, which is especially useful during peak hours or for promotions.
• Make sure your system offers real-time updates to avoid errors or outdated information.

4. Durability and Design

Your digital menu display screens will likely be exposed to daily wear and tear. Whether they’re used in a fast-paced environment like a café or a fine dining restaurant, it’s essential to choose a display that can withstand the rigours of a busy kitchen or dining area. The screen should be designed to handle fingerprints, food splashes, and other potential damages.

How to Choose

• Opt for screens with a durable, tempered glass surface that’s resistant to scratches and damage.
• Ensure the screen is water-resistant, especially if it’s going to be placed in areas where food or liquids are frequently used.
• The design of the screen should fit seamlessly into the overall aesthetic of your restaurant, enhancing the experience rather than detracting from it.

5. Integration with POS Systems

Another essential feature to look for in digital menu display screens is their ability to integrate with your existing point-of-sale (POS) system. Seamless integration ensures that customer orders are instantly captured and processed, reducing human errors and speeding up the entire transaction process.

How to Choose

• Confirm that the digital menu system can sync with your POS, allowing automatic order entry and real-time updates.
• This integration can also allow you to track popular items, adjust prices, or identify any issues with the order process.

6. Energy Efficiency

As digital displays can be left on for long periods, energy efficiency should be a priority. Look for energy-efficient menu screens to help reduce electricity costs, especially if you have multiple displays running throughout the day.

How to Choose

• Choose displays with energy-saving settings, such as automatic dimming when not in use or during off-hours.
• Some digital screens even have low-power modes that help conserve energy without compromising performance.

7. Flexibility and Customisation

Your restaurant is unique, and so should your menu display. A flexible digital menu display system allows you to adjust the layout and appearance of your menu to match your restaurant’s branding. Whether you prefer minimalist designs or visually rich images, customisation is key to creating a menu that’s as unique as your restaurant.

How to Choose

• Opt for a system with multiple template options for different styles, colours, and layouts.
• Choose a display that allows you to easily swap between content types, such as text, images, and videos.

Conclusion

Choosing the right digital menu display screens is an investment that can greatly enhance your restaurant’s customer experience, streamline operations, and boost sales. By focusing on essential features like screen size, touchscreen functionality, and remote content management, you can ensure you select the best system for your business. Additionally, considering durability, energy efficiency, and integration with your existing systems will help you make a long-term, smart investment. So, assess your restaurant’s specific needs and choose a display that will make your menu not only more engaging but also more efficient.